Does paying your agent less really save you money?

By Joel Persinger
YourRealEstateDude.com

Just about everybody loves a bargain. That’s why retail stores are packed with bargain hunters each year on the day after Christmas. But, some folks hunt for bargains in the wrong places and find that saving pennies often causes them to come up short when the dollars are counted. Such is the case when it comes to skimping on paying your real estate agent.

This past week one of my agents came to me with an often heard lament regarding a client who wanted to cut the amount of commission my agent would receive. My agent tried to explain the situation to the client. But, in the end the client would not budge and the agent moved on. Out of curiosity, I asked my agent why she didn’t take the job. She said, “I didn’t want to lie.”

In order to gather some perspective, it may help to understand how a real estate profession gets paid when he or she sells a home. In the case of the agent who represents a seller, the seller agrees to pay the agent a fee which is generally a percentage of the sales price. That fee is then split with the agent who represents the buyer. Most of the time, they split the fee in half with each of them receiving half of the fee. For example: a seller may agree to pay his agent 6 percent of the sales price with his agent sharing half of that fee with the agent who represents the buyer. Thus, in this example both the seller’s agent and the buyer’s agent receive 3 percent of the sales price as their fees. From time to time, the seller’s agent might find the buyer himself. In this case, the entire fee of 6 percent would be paid to the seller’s agent since he represented both the seller and the buyer in the transaction.

Since these percentages can represent a significant fee, some sellers insist upon paying their agents less. What they don’t realize is that such fee cuts do nothing to help them reach their goal of selling the property. In many cases, fee cuts accomplish the opposite by motivating agents to sell other properties instead.

My agent was negotiating with a client who insisted upon paying her less if, in the process of marketing the home, the agent found the buyer herself and represented both the seller and the buyer in the transaction. The seller was willing to pay 6 percent as long as the buyer was represented by another agent and the fee was split between the two agents. But, if my agent, who was going to represent the seller, also found the buyer, the client was only willing to pay 4 percent. The seller told my agent that another agent whom the seller was also interviewing was happy with this arrangement. My agent tried to explain that what seemed like a deal was really nothing but smoke and mirrors. But, the client could not see the truth.

The seller was hunting for a bargain that she was never going to get and the other agent was not going to tell her. Given the simple fact that there are thousands of real estate agents actively attempting to sell property, the odds are against the seller’s agent actually finding the buyer. The seller’s agent is one person and there are thousands of buyer’s agents out there. Situations in which the agent represents both seller and buyer are very rare. Therefore, the discount the seller was trying to get was meaningless. Even if the odd chance for my agent to sell one of her client’s properties came along, she would naturally work harder to sell one of the properties that paid a full commission. Consequently, it is almost a guarantee that my agent’s seller will never pay only 4 percents since her agent will never work to find a buyer for her house. It was just a way to make the seller feel like she was going to get something so that the other agent could get the deal. Perhaps now you understand why my agent said, “I didn’t want to lie.”

The bottom line is this. Some bargains are not bargains at all. When it comes to real estate professionals, the old adage is often true, “you get what you pay for.”